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Email strategy, in the open.

Teardowns, benchmarks and the tactics we use to turn email into our clients' most profitable channel.

AllAIanalyticsautomationdeliverabilityecommerceemail marketingloyaltyretentionsegmentation
VIP Tracks: Marketing to Your Most Valuable Customers
segmentation · 8 Apr 2026

VIP Tracks: Marketing to Your Most Valuable Customers

Learn how to identify and retain your best shoppers with expert email marketing for ecommerce, from exclusive early access to essential VIP segmentation.

RFM Segmentation in Practice for Ecommerce Email
segmentation · 2 Apr 2026

RFM Segmentation in Practice for Ecommerce Email

Learn how to build RFM models and map segments to email marketing for ecommerce campaigns to improve retention through practical scoring and quarterly reviews.

The Lifecycle Segments Every Ecommerce Store Needs
segmentation · 27 Mar 2026

The Lifecycle Segments Every Ecommerce Store Needs

Master email marketing for ecommerce with our guide to lifecycle segments, including entry rules and campaign strategies for VIP, at-risk, and new customers.

Zero-Party Data: Asking Customers What They Actually Want
segmentation · 3 Mar 2026

Zero-Party Data: Asking Customers What They Actually Want

Master email marketing for ecommerce by using preference centres and quizzes to collect zero-party data that powers high-converting, personalised flows.