Blog
Email strategy, in the open.
Teardowns, benchmarks and the tactics we use to turn email into our clients' most profitable channel.
Cohort LTV Basics for Ecommerce Marketers
Master cohort analysis for ecommerce email marketing to read LTV curves, build acquisition cohorts, and accurately measure your brand's retention efforts.
Review and UGC Request Emails That Get Responses
Optimise your email marketing for ecommerce with practical strategies for review requests, covering sending times, UGC formats, and ethical incentive models.
Shipping and Returns Emails That Reduce Support Tickets
Optimise email marketing for ecommerce by using transactional flows to manage expectations, cut WISMO tickets, and convert costly returns into exchanges.
The Post-Purchase Email Flow Blueprint
Master post-purchase email marketing for ecommerce with this blueprint covering sequence timing, content and customer retention strategies.
Loyalty Programs That Actually Change Buying Behaviour
Discover how to design loyalty schemes that shift consumer habits using strategic email marketing for ecommerce to drive retention beyond simple points.
Building a Margin-Safe Promotional Calendar
Protect margins with an email marketing for ecommerce strategy that balances discount depth, smart segmentation, and calendar planning without eroding profits.
Value-Led Email Angles for Ecommerce Brands
Improve email marketing for ecommerce with 12 value-led campaign angles focused on storytelling and social proof rather than discounting to drive brand loyalty.
How to Sell by Email Without Training Customers to Wait for a Discount
Stop eroding margins with constant sales. Learn how to use email marketing for ecommerce to drive conversions through high-value campaign angles, not discounts.
Zero-Party Data: Asking Customers What They Actually Want
Master email marketing for ecommerce by using preference centres and quizzes to collect zero-party data that powers high-converting, personalised flows.
Ecommerce Email List Growth: Tactics That Build Real First-Party Data
Master email marketing for ecommerce by building first-party data through quiz funnels, waitlists, and QR codes instead of relying solely on discount pop-ups.
Replenishment and Reorder Emails for Consumable Ecommerce Products
Master email marketing for ecommerce by building data-driven replenishment flows that calculate SKU purchase cycles and convert repeat buyers into subscribers.
Win-Back Email Campaigns That Actually Bring Customers Back
Learn how to re-engage lapsed customers using smart segmentation, strategic timing, and message ladders in your email marketing for ecommerce strategy.
The Second-Purchase Flow: Turning One-Time Buyers Into Repeat Customers
Boost retention with a second-purchase flow using these direct email marketing for ecommerce strategies for timing, offers, and product recommendations.
Shifting Budget From Paid Ads to Owned Channels Without Losing Revenue
Learn how to reallocate paid spend to email marketing for ecommerce using a staged transition plan that protects revenue while increasing overall profitability.
CAC vs LTV: The Only Ecommerce Email Math That Matters
Master email marketing for ecommerce by calculating CAC, payback periods and LTV to drive profitable growth, featuring a worked example and margin breakdown.
Why Email Marketing for Ecommerce Is Now Your Profit Engine
Rising CAC means first orders rarely profit; learn why email marketing for ecommerce builds margin through post-privacy retention strategies and high-ROI flows.