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Email strategy, in the open.

Teardowns, benchmarks and the tactics we use to turn email into our clients' most profitable channel.

AllAIanalyticsautomationdeliverabilityecommerceemail marketingloyaltyretentionsegmentation
Measuring Loyalty Program Lift Without Fooling Yourself
loyalty · 14 May 2026

Measuring Loyalty Program Lift Without Fooling Yourself

Master email marketing for ecommerce by using control groups and cohort analysis to calculate true loyalty programme ROI without relying on vanity metrics.

Points, Perks or Early Access: Choosing a Loyalty Mechanic
loyalty · 8 May 2026

Points, Perks or Early Access: Choosing a Loyalty Mechanic

Compare ecommerce loyalty mechanics by margin and purchase frequency to boost retention through effective email marketing for ecommerce brands.

Loyalty Programs That Actually Change Buying Behaviour
loyalty · 2 May 2026

Loyalty Programs That Actually Change Buying Behaviour

Discover how to design loyalty schemes that shift consumer habits using strategic email marketing for ecommerce to drive retention beyond simple points.

VIP Tracks: Marketing to Your Most Valuable Customers
segmentation · 8 Apr 2026

VIP Tracks: Marketing to Your Most Valuable Customers

Learn how to identify and retain your best shoppers with expert email marketing for ecommerce, from exclusive early access to essential VIP segmentation.