Northwell Apparel
We rebuilt 11 lifecycle flows and launched a 3-tier VIP segment. Email went from 14% to 47% of total revenue in 9 months.
AI, technology, strategy, design and deliverability for ecommerce.
Atelier Luna <hello@atelierluna.com>
To: alex@company.com · 10:24
❄️ −30% through Sunday only — Final Holiday Sale
Open rate: 41% · Click rate: 12.4%
Hi Alex 👋 Until the end of the week every second item in our collection is −30% off. Here's what's waiting for you:

Cashmere sweater
$99
$69

Leather bag
$155
$109

Knit scarf
$38
$27

Crisp shirt
$70
$49
Revenue from this campaign: $9,980 · ROAS 7.2×
01 — Results
Every engagement is measured in dollars, not opens. Here are three recent stories.
We rebuilt 11 lifecycle flows and launched a 3-tier VIP segment. Email went from 14% to 47% of total revenue in 9 months.
We replaced a generic 7-day drip with a behaviour-triggered onboarding sequence. Conversion nearly doubled.
We built a paid newsletter model with segmented launches. Open rate holds at 58% across 240k subscribers.
02 — Clients
“Inboxwave rebuilt every email touchpoint we have. Revenue per recipient is 3.2× higher. They feel like an in-house team.”
“We hired three agencies before them. None understood B2B nurture the way Inboxwave does. They earned every dollar.”
03 — Why email marketing is growing
Interest in email marketing isn't fading — it's having a renaissance. Here's why investing in a specialised agency is a smart move right now.
Unlike social media, your email list is an asset you own. You're not at the mercy of algorithms.
After iOS 14+ and the death of third-party cookies, paid ads are more expensive. Email becomes a priority.
New tools enable hyper-personalisation at scale — something that used to require entire teams.
More and more DTC brands realise email is the core channel for repeat purchases and LTV.
04 — Pricing
Every plan includes strategy, copywriting, design, build and reporting. Cancel anytime.
Software (ESP) costs are not included.
For brands sending under 200K emails/month that need a real foundation.
Software (ESP) costs are not included.
Our most popular plan. A complete email programme for growing brands.
For brands with 500k+ lists and 8-figure operations.
05 — Process
We review your ESP, deliverability, segments and the last 90 days of sends. You get a written 30-page audit and a 12-week roadmap.
We rebuild the flows that make money first — welcome, browse-abandon, cart, post-purchase, win-back. Always with our copywriting and design.
Weekly campaigns mapped to your promotional calendar. Every send is segmented, A/B tested and checked against an internal revenue dashboard.
Monthly executive review. Quarterly strategy reset. We publish the wins in a shared Notion, so you always know what we sent and why.