Blog
Email strategy, in the open.
Teardowns, benchmarks and the tactics we use to turn email into our clients' most profitable channel.
How AI Fits Into Ecommerce Email Workflows Today
Learn how to integrate AI into your email marketing for ecommerce, from smarter segmentation to automated QA, without losing the human strategy brands need.
Klaviyo Automation Setup for Ecommerce: A Practical Checklist
Optimise your email marketing for ecommerce with this technical checklist for Klaviyo and major ESPs, covering integrations, flows, segments and final QA.
Connecting Your Store, ESP and Helpdesk So Flows Actually Trigger
Fix broken data plumbing with our guide to syncing stores, ESPs, and helpdesks to ensure your email marketing for ecommerce flows trigger every time.
Review and UGC Request Emails That Get Responses
Optimise your email marketing for ecommerce with practical strategies for review requests, covering sending times, UGC formats, and ethical incentive models.
Shipping and Returns Emails That Reduce Support Tickets
Optimise email marketing for ecommerce by using transactional flows to manage expectations, cut WISMO tickets, and convert costly returns into exchanges.
The Post-Purchase Email Flow Blueprint
Master post-purchase email marketing for ecommerce with this blueprint covering sequence timing, content and customer retention strategies.
List Hygiene and Sunset Flows: Sending Less to Earn More
Boost your email marketing for ecommerce by pruning inactive profiles with suppression rules and sunset flows to improve deliverability and long-term revenue.
Popups and Lead Magnets That Convert Without Wrecking UX
Optimise your email marketing for ecommerce with high-converting popups that protect user experience through smart timing, mobile design and A/B testing.
Ecommerce Email List Growth: Tactics That Build Real First-Party Data
Master email marketing for ecommerce by building first-party data through quiz funnels, waitlists, and QR codes instead of relying solely on discount pop-ups.
Replenishment and Reorder Emails for Consumable Ecommerce Products
Master email marketing for ecommerce by building data-driven replenishment flows that calculate SKU purchase cycles and convert repeat buyers into subscribers.
Win-Back Email Campaigns That Actually Bring Customers Back
Learn how to re-engage lapsed customers using smart segmentation, strategic timing, and message ladders in your email marketing for ecommerce strategy.
The Second-Purchase Flow: Turning One-Time Buyers Into Repeat Customers
Boost retention with a second-purchase flow using these direct email marketing for ecommerce strategies for timing, offers, and product recommendations.