Blog
Email strategy, in the open.
Teardowns, benchmarks and the tactics we use to turn email into our clients' most profitable channel.
Email Marketing: The Driving Force Behind Online Store Growth
In an increasingly competitive e-commerce market, attracting new customers is only half the battle. The real challenge is turning visitors into buyers, increasing customer lifetime value
How AI Fits Into Ecommerce Email Workflows Today
Learn how to integrate AI into your email marketing for ecommerce, from smarter segmentation to automated QA, without losing the human strategy brands need.
Klaviyo Automation Setup for Ecommerce: A Practical Checklist
Optimise your email marketing for ecommerce with this technical checklist for Klaviyo and major ESPs, covering integrations, flows, segments and final QA.
Connecting Your Store, ESP and Helpdesk So Flows Actually Trigger
Fix broken data plumbing with our guide to syncing stores, ESPs, and helpdesks to ensure your email marketing for ecommerce flows trigger every time.
Last-Click Attribution Traps in Ecommerce Email
Avoid the common pitfalls of last-click attribution in email marketing for ecommerce and learn how to run holdout tests to measure true incremental revenue.
Cohort LTV Basics for Ecommerce Marketers
Master cohort analysis for ecommerce email marketing to read LTV curves, build acquisition cohorts, and accurately measure your brand's retention efforts.
How to Measure Ecommerce Email ROI Properly
Master email marketing for ecommerce by tracking attribution, incremental lift, and contribution margin with our guide and free reporting template.
Review and UGC Request Emails That Get Responses
Optimise your email marketing for ecommerce with practical strategies for review requests, covering sending times, UGC formats, and ethical incentive models.
Shipping and Returns Emails That Reduce Support Tickets
Optimise email marketing for ecommerce by using transactional flows to manage expectations, cut WISMO tickets, and convert costly returns into exchanges.
The Post-Purchase Email Flow Blueprint
Master post-purchase email marketing for ecommerce with this blueprint covering sequence timing, content and customer retention strategies.
Measuring Loyalty Program Lift Without Fooling Yourself
Master email marketing for ecommerce by using control groups and cohort analysis to calculate true loyalty programme ROI without relying on vanity metrics.
Points, Perks or Early Access: Choosing a Loyalty Mechanic
Compare ecommerce loyalty mechanics by margin and purchase frequency to boost retention through effective email marketing for ecommerce brands.
Loyalty Programs That Actually Change Buying Behaviour
Discover how to design loyalty schemes that shift consumer habits using strategic email marketing for ecommerce to drive retention beyond simple points.
SPF, DKIM and DMARC Explained for Ecommerce Teams
Master the Gmail and Yahoo bulk-sender requirements with this practical guide to email marketing for ecommerce authentication, including a full setup checklist.
List Hygiene and Sunset Flows: Sending Less to Earn More
Boost your email marketing for ecommerce by pruning inactive profiles with suppression rules and sunset flows to improve deliverability and long-term revenue.
Email Deliverability for Ecommerce Stores: A Practical Guide
Optimise email marketing for ecommerce with this guide to inbox placement, deliverability warning signs, and a practical monthly maintenance routine.
VIP Tracks: Marketing to Your Most Valuable Customers
Learn how to identify and retain your best shoppers with expert email marketing for ecommerce, from exclusive early access to essential VIP segmentation.
RFM Segmentation in Practice for Ecommerce Email
Learn how to build RFM models and map segments to email marketing for ecommerce campaigns to improve retention through practical scoring and quarterly reviews.
The Lifecycle Segments Every Ecommerce Store Needs
Master email marketing for ecommerce with our guide to lifecycle segments, including entry rules and campaign strategies for VIP, at-risk, and new customers.
Building a Margin-Safe Promotional Calendar
Protect margins with an email marketing for ecommerce strategy that balances discount depth, smart segmentation, and calendar planning without eroding profits.
Value-Led Email Angles for Ecommerce Brands
Improve email marketing for ecommerce with 12 value-led campaign angles focused on storytelling and social proof rather than discounting to drive brand loyalty.
How to Sell by Email Without Training Customers to Wait for a Discount
Stop eroding margins with constant sales. Learn how to use email marketing for ecommerce to drive conversions through high-value campaign angles, not discounts.
Zero-Party Data: Asking Customers What They Actually Want
Master email marketing for ecommerce by using preference centres and quizzes to collect zero-party data that powers high-converting, personalised flows.
Popups and Lead Magnets That Convert Without Wrecking UX
Optimise your email marketing for ecommerce with high-converting popups that protect user experience through smart timing, mobile design and A/B testing.
Ecommerce Email List Growth: Tactics That Build Real First-Party Data
Master email marketing for ecommerce by building first-party data through quiz funnels, waitlists, and QR codes instead of relying solely on discount pop-ups.
Replenishment and Reorder Emails for Consumable Ecommerce Products
Master email marketing for ecommerce by building data-driven replenishment flows that calculate SKU purchase cycles and convert repeat buyers into subscribers.
Win-Back Email Campaigns That Actually Bring Customers Back
Learn how to re-engage lapsed customers using smart segmentation, strategic timing, and message ladders in your email marketing for ecommerce strategy.
The Second-Purchase Flow: Turning One-Time Buyers Into Repeat Customers
Boost retention with a second-purchase flow using these direct email marketing for ecommerce strategies for timing, offers, and product recommendations.
Shifting Budget From Paid Ads to Owned Channels Without Losing Revenue
Learn how to reallocate paid spend to email marketing for ecommerce using a staged transition plan that protects revenue while increasing overall profitability.
CAC vs LTV: The Only Ecommerce Email Math That Matters
Master email marketing for ecommerce by calculating CAC, payback periods and LTV to drive profitable growth, featuring a worked example and margin breakdown.
Why Email Marketing for Ecommerce Is Now Your Profit Engine
Rising CAC means first orders rarely profit; learn why email marketing for ecommerce builds margin through post-privacy retention strategies and high-ROI flows.