Blog
Email strategy, in the open.
Teardowns, benchmarks and the tactics we use to turn email into our clients' most profitable channel.

deliverability · 26 Apr 2026
SPF, DKIM and DMARC Explained for Ecommerce Teams
Master the Gmail and Yahoo bulk-sender requirements with this practical guide to email marketing for ecommerce authentication, including a full setup checklist.

deliverability · 20 Apr 2026
List Hygiene and Sunset Flows: Sending Less to Earn More
Boost your email marketing for ecommerce by pruning inactive profiles with suppression rules and sunset flows to improve deliverability and long-term revenue.

deliverability · 14 Apr 2026
Email Deliverability for Ecommerce Stores: A Practical Guide
Optimise email marketing for ecommerce with this guide to inbox placement, deliverability warning signs, and a practical monthly maintenance routine.