Blog
Email strategy, in the open.
Teardowns, benchmarks and the tactics we use to turn email into our clients' most profitable channel.
Last-Click Attribution Traps in Ecommerce Email
Avoid the common pitfalls of last-click attribution in email marketing for ecommerce and learn how to run holdout tests to measure true incremental revenue.
Cohort LTV Basics for Ecommerce Marketers
Master cohort analysis for ecommerce email marketing to read LTV curves, build acquisition cohorts, and accurately measure your brand's retention efforts.
How to Measure Ecommerce Email ROI Properly
Master email marketing for ecommerce by tracking attribution, incremental lift, and contribution margin with our guide and free reporting template.
Measuring Loyalty Program Lift Without Fooling Yourself
Master email marketing for ecommerce by using control groups and cohort analysis to calculate true loyalty programme ROI without relying on vanity metrics.
RFM Segmentation in Practice for Ecommerce Email
Learn how to build RFM models and map segments to email marketing for ecommerce campaigns to improve retention through practical scoring and quarterly reviews.
Building a Margin-Safe Promotional Calendar
Protect margins with an email marketing for ecommerce strategy that balances discount depth, smart segmentation, and calendar planning without eroding profits.
Shifting Budget From Paid Ads to Owned Channels Without Losing Revenue
Learn how to reallocate paid spend to email marketing for ecommerce using a staged transition plan that protects revenue while increasing overall profitability.
CAC vs LTV: The Only Ecommerce Email Math That Matters
Master email marketing for ecommerce by calculating CAC, payback periods and LTV to drive profitable growth, featuring a worked example and margin breakdown.
Why Email Marketing for Ecommerce Is Now Your Profit Engine
Rising CAC means first orders rarely profit; learn why email marketing for ecommerce builds margin through post-privacy retention strategies and high-ROI flows.